During my senior year at the University of Nevada Las Vegas, I had the opportunity to take a class focused around the creation of marketing plans. Each of us were tasked with creating individual marketing plans for the Nevada Conservatory Theatre, a non-profit theatre on campus sponsored by the UNLV Performing Arts College. For three months I was ankle deep in research about the live theatre industry, customers, and data from the NCT box office. It was a lot of hard work, but in the end I can proudly say that I know how to create a marketing plan and have this report to show for it.