La Paloma started offering pre-planning seminars to the public as a way of converting potential business. These seminars occurred a couple times a month at different La Paloma offices and was referred to as “Cookies, Coffee, Caskets and Cremation.” I designed the branding for these events, and continuously updated dates, times, and locations. The marketing materials consisted of registration pages, emails, social media artwork, posters, flyers, and a pop-up for the front page of their website.