Clairvoyix is an ROI-focused company that needed a rebrand. I used their focus on technology as inspiration for the gears that ended up being their icon. They loved it, and after some more back and forth we had approval. Along with building their collateral and website, I created an animated version of their logo to be displayed at the header of their website. This animation had the wordmark fade away to reveal the letters “ROI” then reappear when the gears roatated in reverse.